Difference between revisions of "RoboJackets Brand Standards"
Guyfleeman (talk | contribs) m (Added hex values for colors.) (Tag: Visual edit) |
Guyfleeman (talk | contribs) (Updated colors and primary fonts.) (Tag: Visual edit) |
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= Fonts = | = Fonts = | ||
| − | == | + | == BankGothic Md BT == |
This is our primary font. It is to be used '''only''' for the RoboJackets title itself. | This is our primary font. It is to be used '''only''' for the RoboJackets title itself. | ||
| − | == | + | == BankGothic Lt BT == |
This is our secondary font. This font is appropriate for subtitles, primary headings, and project names. | This is our secondary font. This font is appropriate for subtitles, primary headings, and project names. | ||
| − | + | = Colors = | |
| − | + | The RoboJackets Colors: Black (#000), Buzz Gold (#EEB211), White (#FFF), Light Grey (#C8C8C8), and Silver (UNK). | |
| − | + | GT Colors: White (#FFF), Buzz Gold (#EEB211), Old Gold (#B19142), Navy (#00254C) | |
| − | + | GT Grays: Black (#282828), Dark Gray (#545454), Medium Gray (#808080), Light Gray (#E5E5E5). | |
You are free to select lighter or darker shades as needed, but in general we use these colors specifically. | You are free to select lighter or darker shades as needed, but in general we use these colors specifically. | ||
Revision as of 14:04, 15 January 2017
The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material.
Fonts
BankGothic Md BT
This is our primary font. It is to be used only for the RoboJackets title itself.
BankGothic Lt BT
This is our secondary font. This font is appropriate for subtitles, primary headings, and project names.
Colors
The RoboJackets Colors: Black (#000), Buzz Gold (#EEB211), White (#FFF), Light Grey (#C8C8C8), and Silver (UNK).
GT Colors: White (#FFF), Buzz Gold (#EEB211), Old Gold (#B19142), Navy (#00254C)
GT Grays: Black (#282828), Dark Gray (#545454), Medium Gray (#808080), Light Gray (#E5E5E5).
You are free to select lighter or darker shades as needed, but in general we use these colors specifically.
Most RoboJackets material appears on a white or black background.
RoboBuzz
RoboBuzz is the mascot for the RoboJackets.
RoboBuzz is always printed on a White background. Applications requiring RoboBuzz to appear on a non-White background should leave a White silouhette beneath RoboBuzz. For an example, see the RoboJackets Sticker:
Logo
The RoboJackets Logo is the RoboJackets Text, often accompanied by RoboBuzz and/or the team names in the secondary font.
RoboJackets Text:
RoboJackets Text w/ Team Names:
RoboJackets "Head" (Features Text, RoboBuzz, Team Names, and URL):
Vertical Logo
Logo elements may be stacked vertically when needed. When this is done, RoboBuzz should be scaled to be half the width of the Text. The distance between the tip of RoboBuzz's drill/stinger and the top of the J in RoboJackets should be 1/24th the width of RoboBuzz.
