Difference between revisions of "RoboJackets Brand Standards"

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(Created page with "The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material. = Fonts = == Swis721 Ex BT Bold == This i...")
 
 
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== '''''<span style="color:red;">These guidelines are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.</span>''''' ==
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Everything below is here for historical record only.
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The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material.
 
The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material.
  
= Fonts =
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== Primary Fonts ==
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=== BankGothic Md BT ===
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This is our primary title font. It is to be used&nbsp;'''only'''&nbsp;for the RoboJackets title itself.
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=== BankGothic Lt BT ===
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This is our primary subtitle font. This font is appropriate for subtitles, primary headings,&nbsp;and project names.
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== Secondary Fonts ==
  
== Swis721 Ex BT Bold ==
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=== Klinic Slab Bold ===
  
This is our primary font. It is to be used&nbsp;'''only'''&nbsp;for the RoboJackets title itself.
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This is our secondary font for headers.
  
== Bank Gothic Medium / Light ==
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=== Klinic Slab ===
  
This is our secondary font. This font is appropriate for subtitles, primary headings,&nbsp;and project names.
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This is our secondary font for text and body.
  
This font is also appropriate for generating stencils of the RoboJackets title and project titles for painting and cutting.
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== Colors ==
  
= Colors =
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=== RoboJackets Colors ===
  
The RoboJackets primary colors are Black and Gold.
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The RoboJackets Colors: Black (#000), Buzz Gold (#EEB211), White (#FFF), Light Grey (#C8C8C8), and Silver (UNK).
  
White, Grey, and Silver are used as secondary and accent colors.
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You are free to select lighter or darker shades as needed, but in general we use these colors specifically.
  
 
Most RoboJackets material appears on a white or black background.
 
Most RoboJackets material appears on a white or black background.
  
= RoboBuzz =
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=== GT Colors ===
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GT Colors: White (#FFF), Buzz Gold (#EEB211), Old Gold (#B19142), Navy (#00254C)
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GT Grays: Black (#262626), Dark Gray (#545454), Medium Gray (#808080), Light Gray (#E5E5E5).
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== RoboBuzz ==
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== '''''<span style="color:red;">These images are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.</span>''''' ==
  
 
[[File:RoboBuzz.jpg|RTENOTITLE]]
 
[[File:RoboBuzz.jpg|RTENOTITLE]]
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[[File:RJSticker.jpg|300px|RJSticker.jpg]]
 
[[File:RJSticker.jpg|300px|RJSticker.jpg]]
  
= Logo =
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== Logo ==
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== '''''<span style="color:red;">These images are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.</span>''''' ==
  
 
The RoboJackets Logo is the RoboJackets Text, often accompanied by RoboBuzz and/or the team names in the secondary font.
 
The RoboJackets Logo is the RoboJackets Text, often accompanied by RoboBuzz and/or the team names in the secondary font.
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RoboJackets Text:
 
RoboJackets Text:
  
[[File:RJfont.png]]
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[[File:RJfont.png|500px|RTENOTITLE]]
  
 
RoboJackets Text w/ Team Names:
 
RoboJackets Text w/ Team Names:
  
[[File:RJFont withSubtext.jpg|1000px]]
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[[File:RJFont withSubtext.jpg|500px|RJFont withSubtext.jpg]]
  
 
RoboJackets "Head"&nbsp;(Features Text, RoboBuzz, Team Names, and URL):
 
RoboJackets "Head"&nbsp;(Features Text, RoboBuzz, Team Names, and URL):
  
[[File:RJHead.jpg|1000px]]
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[[File:RJHead.jpg|500px|RJHead.jpg]]
  
 
Vertical Logo
 
Vertical Logo
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Logo elements may be stacked vertically when needed. When this is done, RoboBuzz should be scaled to be half the width of the Text. The distance between the tip of RoboBuzz's drill/stinger and the top of the J in RoboJackets should be 1/24th the width of RoboBuzz.
 
Logo elements may be stacked vertically when needed. When this is done, RoboBuzz should be scaled to be half the width of the Text. The distance between the tip of RoboBuzz's drill/stinger and the top of the J in RoboJackets should be 1/24th the width of RoboBuzz.
  
[[File:RJ vertical logo.jpg]]
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[[File:RJ vertical logo.png|500px|RJ vertical logo.png]]
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[[Category:Pages with broken file links]]

Latest revision as of 21:11, 30 October 2024

These guidelines are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.

Everything below is here for historical record only.

The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material.

Primary Fonts

BankGothic Md BT

This is our primary title font. It is to be used only for the RoboJackets title itself.

BankGothic Lt BT

This is our primary subtitle font. This font is appropriate for subtitles, primary headings, and project names.

Secondary Fonts

Klinic Slab Bold

This is our secondary font for headers.

Klinic Slab

This is our secondary font for text and body.

Colors

RoboJackets Colors

The RoboJackets Colors: Black (#000), Buzz Gold (#EEB211), White (#FFF), Light Grey (#C8C8C8), and Silver (UNK).

You are free to select lighter or darker shades as needed, but in general we use these colors specifically.

Most RoboJackets material appears on a white or black background.

GT Colors

GT Colors: White (#FFF), Buzz Gold (#EEB211), Old Gold (#B19142), Navy (#00254C)

GT Grays: Black (#262626), Dark Gray (#545454), Medium Gray (#808080), Light Gray (#E5E5E5).

RoboBuzz

These images are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.

RTENOTITLE

RoboBuzz is the mascot for the RoboJackets.

RoboBuzz is always printed on a White background. Applications requiring RoboBuzz to appear on a non-White background should leave a White silouhette beneath RoboBuzz. For an example, see the RoboJackets Sticker:

RJSticker.jpg

These images are out of date. Please refer to http://brand.robojackets.org to see the updated brand guidelines.

The RoboJackets Logo is the RoboJackets Text, often accompanied by RoboBuzz and/or the team names in the secondary font.

RoboJackets Text:

RTENOTITLE

RoboJackets Text w/ Team Names:

RJFont withSubtext.jpg

RoboJackets "Head" (Features Text, RoboBuzz, Team Names, and URL):

RJHead.jpg

Vertical Logo

Logo elements may be stacked vertically when needed. When this is done, RoboBuzz should be scaled to be half the width of the Text. The distance between the tip of RoboBuzz's drill/stinger and the top of the J in RoboJackets should be 1/24th the width of RoboBuzz.

RJ vertical logo.png