RoboJackets Brand Standards

The following brand and design standards define the graphics and colors that are appropriate for RoboJackets promotional material.

Fonts

Swis721 Ex BT Bold

This is our primary font. It is to be used only for the RoboJackets title itself.

Bank Gothic Medium / Light

This is our secondary font. This font is appropriate for subtitles, primary headings, and project names.

This font is also appropriate for generating stencils of the RoboJackets title and project titles for painting and cutting.

Colors

The RoboJackets primary colors are Black (#000000) and Gold (#EEB211).

White (#FFFFFF), Light Grey (#C8C8C8), and Silver (UNK) are used as secondary and accent colors.

You are free to select lighter or darker shades as needed, but in general we use these colors specifically.

Most RoboJackets material appears on a white or black background.

RoboBuzz

RoboBuzz is the mascot for the RoboJackets.

RoboBuzz is always printed on a White background. Applications requiring RoboBuzz to appear on a non-White background should leave a White silouhette beneath RoboBuzz. For an example, see the RoboJackets Sticker:

Logo

The RoboJackets Logo is the RoboJackets Text, often accompanied by RoboBuzz and/or the team names in the secondary font.

RoboJackets Text:

RoboJackets Text w/ Team Names:

RoboJackets "Head" (Features Text, RoboBuzz, Team Names, and URL):

Vertical Logo

Logo elements may be stacked vertically when needed. When this is done, RoboBuzz should be scaled to be half the width of the Text. The distance between the tip of RoboBuzz's drill/stinger and the top of the J in RoboJackets should be 1/24th the width of RoboBuzz.